L. James Johnson, Internet Sales Manager, at Michael Stead's Hilltop Ford

My friend, James Johnson, has taken a new position with Michael Stead's Hilltop Ford in Richmond, California.

I've known James for over 15 years. He is a person of deep integrity. He spent a couple of years with a Honda dealership in El Cerrito, but jumped at the opportunity to have more freedom with exploring Internet marketing – something he and I have talked about a lot over the last couple of years.

Auto dealerships, in general, are not taking advantage of the potential of Internet marketing, most are stuck in traditional ruts or marketing black holes. I'm excited to see what James can do at Hilltop Ford.

James offers a great free report – 8 Biggest Mistakes Used Car Buyers Make on his site – BayAreaCarGuy.com

He's still working on converting the site over to reflect his new position with Michael Stead's organization, but he did post his first video.