8 Simple Tools to Market YOU

This is the short version of a presentation I recently gave to Experience Unlimited, a job seekers networking group that meets weekly in Lafayette, CA. This chapter of Experience Unlimited serves all of Contra Costa County.

8 Simple Tools to Market YOU

finding-you.jpgThe Internet has changed the rules. We can find anything and everything we want by searching on the Internet. People are looking for exactly what YOU have to offer. If you do not have an Internet presence, you can’t be found and are losing out on many opportunities.

Having a significant Internet presence will serve you no matter where your life goes. Do not wait until you are in need to build your online presence, build it now and nurture it.

Here is the #1 thing to remember – YOU Are The Answer.

People are lookiing for you. You need to present yourself, your service, your product as the answer to their needs. Take those great lessons about defining your perfect client and apply them to helping you define YOU as the perfect solution.

8toolsHere are the 8 Tools presented:

  • Blogging
  • Gmail
  • Google Base
  • Google Alerts
  • Google Reader
  • LinkedIn
  • News Releases
  • Ezine/Articles

You-the-productYOU are the Product, the answer. Millions of people are searching on the Internet to find the answers and solutions to their problems, needs, and questions. When promoting yourself, your service or product, remember – the other is tuned into WIFM – What’s In it For Me? Position yourself as the answer/solution they seek.

Use these simple tools to promote you by:

  • Being a Problem Solver
  • Offering Expert Advice
  • Posing Questions
  • Explaining Ideas or Concepts
  • Informing Others

Ripple-effectIf you leverage the power of the Internet effectively, the world will come to you. Remember, You Are the Answer – people are already searching for exactly what it is that you have to offer. The Internet is like a big pond where your promotional activities ripple out into a vast network and then return to you.

When it comes to promoting YOU on the Internet, nothing will serve you better than a blog. A blog is the most powerful resource you can have in your arsenal. It is nothing more than a personal website that serves as your online power base. Here are some of the benefits of blogging:

  • Google-blogYou Become an Authority
  • You Show Up in Search Results
  • Your Knowledge Increases
  • Like Attracts Like
  • You Present a Personal Face to the World

I am not going to go into all of the details about the 8 Simple Tools to Market YOU, but here is a list of applicable links:

 Remember –

you-answer.jpg

Posted on May 7, 2008 | Permalink | Trackback
  • del.icio.us
  • digg
  • Furl
  • NewsVine
  • Reddit
  • Spurl
  • YahooMyWeb

2 Responses to “8 Simple Tools to Market YOU”

  1. Scott Sambucci Says:
    May 8th, 2008 at 5:13 pm

    Hi John -

    Great posting here! As a sales manager, one of the biggest impressions that job seekers can leave on my is a feeling of confidence. Understanding that seeking a job can be perilous at times, it’s vital that someone interviewing for a sales/customer service position be confident in themselves before I know that they can represent our products and services confidently.

  2. - CPC Job Connections Danville California - San Ramon Danville Dublin CA Real Estate Says:
    June 29th, 2008 at 1:07 am

    [...] Once again, as at Experience Unlimited in Lafayette CA, I was struck by the wealth of knowledge and skill in the room. I’ve never been in a position to need the services offered by these groups. They are both fine examples of community and business outreach. [...]

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