First, Thanks for the opportunity to speak to SCORE.

SCORE is not the keyword and small business is not the key phrase when it comes to reaching the vast number of potential clients that have never heard of you.

Potential clients will be searching on hundreds, even thousands of word combinations that you can’t begin to imagine.

Blogging accomplishes three things that a traditional website does not.

1. It puts a personal face on SCORE. People like doing business with people they know.

2. It boosts your “Google Juice” – giving your site more credibility in the eyes of the search engines that rank your search returns.

3. It establishes you as the authority on what you write about.

In addition, the blog allows you to interact with your audience through the comments feature.

If you had 30 SCORE small business counselors writing 1 to 2 posts a month on what they are teaching or advising, it will boggle your mind in about 6 months – the increase in activity on your site.

I find Walter’s comment about the possibility of finding only 1 or 2 new clients interesting. I would think that finding 1 or 2 new clients that could really use your services would be worth the minimal effort it would take.