On the home page of our site, after the title, are the words – It’s All About You (The Client). That’s the focus of our business. We realize that every client is bringing us a unique situation.

I mention this because this morning I read this great post by Terri Murphy – Listing Loser – Missing the Big Bucks  In this post, Terri gives us a great example of what happens all too often in the initial client/agent interview.

The interaction that Terri describes is not an experience you will have with The Harper Team. When you list your home in San Ramon, Danville, Dublin or Pleasanton with us, you get a team of people working to aggressively market YOUR home. While including what traditionally works, we step outside the box as much as possible, and we stay on the leading edge of the change the real estate industry is going through. And we stay on top of the real estate trends in our market (Danville, San Ramon, Dublin and Pleasanton, CA). At least, twice a week you can find postings on our blog of those local real estate trends and other news affecting the local housing markets.

Greg over at The Blue Roof gives us this post today

It’s interesting to me how much the industry has evolved in the last 14 months, but it’s also all relative. There are hundreds of thousands of Realtors out there who don’t know anything about Zillow or any other “New, Innovative Real Estate Model”.

They, and their clients, just go on day to day buying and selling homes and it’s business as usual.

Sometimes I forget that most real estate agents really don’t know or care about any online models. For many, the only website the even know of is their company site, if their company even discusses it with them, or even has a site at all.

The Harper Team sees this everyday in our office (Keller Williams Danville CA) and in our local marketing association (San Ramon Realtors Marketing Association). We are amazed at how the constant stream of links and info we mail to other agents on the evolving nature of the real estate industry and technology fall on deaf ears. The most common reply is – I can’t keep up with it all. Our response – is there any choice?

WebHome USA addresses this issue in their post – Agents In Real Estate 2.0. Will We Be Like Travel Agents, Accountants, Used Car Salesmen Or Lawyers? The Agent's role in Real Estate 2.0 is rapidly evolving.  Real Estate 2.0 is all about the Internet and an Agent's ability to quickly establish and develop a virtual relationship with home buyers and sellers searching the Web.  It's less about the Home, and more about the Home Page.

Our site, our marketing, and our knowledge of technology and the industry are constantly evolving. Just yesterday we added Instant Messenger capability to our blog. If we're online you can contact us immediately through the Plugoo widget in our sidebar. There is much more to come as we continue to evolve our business to address the needs of our clients in helping them to buy, sell or invest in our local real estate markets – Danville, San Ramon, Dublin, Pleasanton – California.

The Harper Team monitors over 50 Real Estate and News Feeds daily to bring you information pertinent to the San Ramon Valley & TriValley real estate market including the communities of Danville, San Ramon, Dublin and Pleasanton. We welcome suggestions.

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