Lost in Translation

prialto-logo.pngOutsourcing to Reach the Multi-Billion Dollar Hispanic Market

As a real-estate agents scramble to stay in business, one of the resources they may want is someone to a) answer calls while they're with other clients and b) communicate with Spanish-speaking clients.

Frustrations abound when one is unable to communicate effectively – and this goes for any situation, be it personal or business. And businesses, especially in the economic climate that we’re in, cannot afford to lose clients because of this. And so, in an effort to find a solution that would not require a large infusion of money, we did some research, and are now looking into outsourcing as a means to reach the growing Hispanic market. 

Outsourcing has been around for several years, but I, personally, have not considered it until now. It is a way, for real-estate agents and others to have an assistant answer their calls, take and relay messages, and assist in pulling information from the web while agents are in meetings or showing properties to clients. Remote assistants can perform any task that does not require face-to-face interaction. And, there are bi-lingual (English/Spanish) assistants available to those who work with the Hispanic community – all this, at a cost far below what you might expect. 

The downfall in the economy has necessitated the need to find ways to remain competitive, or even to just keep your business. Outsourcing can be a tool that could help you and your business survive this economic downturn. 

Last week, I met with Tom Proell, Sales Manager, for Prialto, a personal outsourcing solution for businesses and individuals needing help with phone receptionists, time management, productivity assistance and Spanish fluency. You can contact Tom at (650) 489-4144 or email him if you are in need of cost-effective personal outsourcing that can also help provide better service to the Hispanic community.

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