Selling Real Estate Takes more than a Sign, MLS, or Trulia

Don’t get me wrong. These three are important elements, but many agents ignore the value of the local Realtor marketing associations meetings and the networking that goes on there.

The other critical element that is often overlooked is – BUZZZZZZZZZZZZ.

There is a lot of real estate for sell these days in the TriValley area. Inventory in most local markets like Danville and San Ramon continues to climb. Walnut Creek is taking a bit of a dip and Dublin – well, Dublin CA continues to amaze me this year.

We have a new listing in Concord CA on Treat Blvd. This is an exceptional house, but the challenge is that the house is priced at the high end of the Concord real estate market. No matter what community or neighborhood you explore, you can find “the highest priced” home in the area. This is only logical – some house has to represent the highest price point in the area.

The trick to selling the highest priced home in any area is –the cream of the crop better be just that. And this house at 3661 Treat Boulevard in Concord is.

I say that with no reservation. This house was built according to standards that only an owner would implement. No builder is going to construct these days with 2×6 studs, and beef up the joists and subfloor to the degree this home has. And the walls were constructed in a factory to make sure they were all true. You should see the pictures of the trucks, wall panels and cranes putting the structure together.

In addition to the construction, the limestone, the woodwork, all of the details just blow you away.. So how do you create buzz on a house like this?

Well, I called my friend Holly Beck at the Balloonman and told her I needed two balloon bouquets – one plain vanilla and one spectacular. The point I wanted to make in my presentation to Contra Costa Realtors in Motion was that this house at 3661 Treat is to other Concord million dollar homes like the wow balloons are to the plain ones. You have to come see this house to believe it.

It must have worked, we have an interested party taking a serious look.

Now, I’m not crediting the balloons or my presentation – I’m really crediting the value of Realtors networking with Realtors and it’s sad to say that the vast majority of real estate agents in the 680 Corridor don’t seem to find value in the marketing meetings.

In this challenging market, if I was a seller, I wouldn’t deal with an agent that wasn’t covering all of the bases.

BTW, the postcard invitations for the Wine & Cheese tour on Thursday are in the mail to a targeted list of over 200 qualified move up buyers in the Concord area. I’m talking – all the bases.