San Ramon homeowners are wasting thousands of dollars in an attempt to sell their homes. It’s a matter of lag time – a new trend is displacing an effective established way of doing business, but not everyone has gotten the message yet.

We’ve all read similar stories over the years, but it’s become more of an issue in our high tech rapidly changing world. I read this great post over on 3Oceans Blog and just had to say a thing or two about it.

The average homeowner still thinks that an agent should be running big print ads to sell their house, but the fact is those ads don’t sell houses. What those ads do is help an agent brand themselves in a community. In effect, the seller is really paying the freight on ads to promote the real estate agent’s business.

Some agents will rush to tell you that the more well-known they are, the more it helps them sell your house. But that too, is a load of fresh compost starter. Because – most real estate agents brand themselves to get listings not to attract buyers!

I’ve read many similar articles this past year that show results just like Chris’. San Ramon home sellers should look for Internet savvy real estate agents that have an effective online marketing strategy to expose their property to the hundreds and thousands of home buyers that are out there searching the Internet for real estate – and I don't consider realtor.com to be a big part of that strategy (but that's another story).

3Oceans is a group of Internet savvy agents you can rely on. They’re on the leading edge on what is happening in real estate. They prove it every day on their blog.