When it comes to getting your home sold in the Danville, San Ramon or TriValley Area remember – price is not everything.

Price is important and it certainly is one of the key factors in attracting the buyer’s attention as well as the attention of professional real estate agents. But, beyond price, consideration needs to be given to VALUE.

Home value comes in many forms:

• Location
• Schools
• Landscaping
• Floor Plan
• Upgrades
• And more…

To get top dollar for your home (in any market), you and your Realtor need to be clear on the home’s value and be willing to sell that as much as price.

People buy a house to improve their lives. Help interested buyers to understand these questions:

• Why will this house improve their lives?
• Will the home improve family connection?
• Will it help to organize their lives better?
• How will the home and community make them feel?
• How will the lives of their children improve?

Do YOUR buyers believe they are in the right place at the right time? Consider these headlines:

• “If you’re looking to buy, be careful. Rising home values are not a sure thing anymore.”
• “A home is where the bad investment is.”

The first quote is from the Miami Herald dated 1985, the other from the San Francisco Examiner in 1996. Real estate in Danville and San Ramon CA has certainly appreciated in value since 1985 and 1996.

Despite today’s doom and gloom headlines, people are seeking homes to improve their lives.

Top 10 Reasons
to Let a Journalist Sell YOUR Home

• Life is only a dream
• Your home is a 501(c) (non-profit organization)
• Your neighborhood is a war zone
• You prefer old data
• Buyers believe everything they read
• If it bleeds, it leads
• Money and you have never been friends
• You love Prozac
• He loves misery
• You may get your name in the paper