A Pricing Strategy that works to get a home sold for top dollar and FAST!

We recently employed a pricing strategy to get a Greenbrook home sold fast…the other three agents up to list the home all recommended much higher “list” prices.

In a declining market…TIME IS MONEY…so if you are overpriced you lose opportunity.

In any market, sellers should price ahead of the curve whether it is upward or in the case of the current housing market, a downward trend. It is a hard pill to swallow for most sellers when they review past sales in their vicinity. They view those numbers as the “true value” of their home. Sellers are understandably hesitant, if not downright refusing, to price lower than those “comps”. The challenge is that if the market is coming down, their homes become the validation why other lower priced homes are a great deal.

Our wise sellers on Barrett Circle in Danville understood this, and last week agreed to price their home ahead of the last comp of $799,000. So we had 42 agents come through the Thursday broker tour, along with 5 agent showings during the four hour tour, and 3 neighbors-all of whom believed we had under-priced the home at the offer price of $779,000.

Think we under-priced the home?? Think about it. If we had priced it at the top of the market – $799K – offers would have come in under asking price as the buyer attempted to negotiate a “good deal.” At our price of $779 – it was a good deal and we received the best offer you could imagine in just a few days. In our current market, pricing at the top of the market usually results in a home being on the market 60 to 90 days or more – while the market continues it’s slide and takes the home price along with it.

We had a Twilight Wine & Cheese Tour for people just getting off work and showcased the home to another 10 families. At our Sunday open house we had over 35 showings to agents, prospects and neighbors. Sunday evening we had calls from 3 agents who had clients interested in the home.

Now the sellers home is pending after four days on the market, they do not need to prepare the home for sale everyday, and they have a strong well qualified buyer ready to close in 30 days…this is the way selling your home should be…

For more strategies on how to sell your home quickly and for TOP Dollar…contact Ginny (925) 699-3328…we know real estate, and we don’t just list homes…WE SELL THEM!