Home sellers in the San Ramon and TriValley areas are starting to experience what much of the country has been experiencing months ago – ya gotta give a little to get a lot. The East Bay has many real estate markets that have fared the housing market storm in good shape, but the continued rennovation in the lending industry is sending ripples through many of the local housing markets once thought to be above the fray.

Housing affordability for first-time buyers and tightening credit standards for all are affecting the local real estate dynamics. Many sellers are just beginning to realize – it’s the market, not the marketing.

Here are some tidbits from around the nation today that help make the point:

Theresa Boardman had this on her St. Paul Minnessota blog today: Recommendations to REALTORS® and their customers:

• Housing must go on sale. (During the boom, sellers got a premium for their properties–that bloom will be reduced in this market.)
• Prices must drop or homes taken off the market in order to reduce the high and rising inventory.
• Buyers are being realistic in their offers…it is the sellers who do not understand three things:
• Their home values increased a lot from 2000-2005.
• They are selling into a falling market so 10% less today is better than 20% less next spring.
• Selling in this market (getting less for their home) permits them to buy in this market (buying for less).

TOUGHER LENDING PRACTICES DAMPEN BUILDER CONFIDENCE – Home buyer skepticism, fueled in large part by tougher mortgage lending practices, is straining builder confidence in the single-family market, according to the recent National Association of Home Builders/Wells Fargo Housing Market Index (HMI).

Some notes from Bankrate.com today
These are the times that try the skills of real estate professionals, says Jim Crawford, a real estate coach in Atlanta.

"It's a buyer's market without buyers," he says. "Of the top 40 markets, 36 are down. In Atlanta at this time of year, we should have a maximum of 52,000 homes for sale; we have 114,000. What's happened is, if you can't sell in Chicago, you can't buy in Atlanta. If you can't sell in Boston, you can't buy in Florida."

Here's the squeeze: Rising inventories make it difficult to set — and get — your asking price. Buyers, caught in the same predicament, are reluctant to buy, hoping prices will return to earth shortly.

Dianna Kokoszka, vice president of Mega Achievement Productivity Systems at Keller Williams Realty, says today's buyer wants money-in-pocket value, not frills and playthings. If your home is competing with nearby new construction, be prepared to offer the same or equivalent incentives as the builder.

And, similar to the down market of the late 1980s, home sellers must now compete not only with builders, but with foreclosures, thanks to all those subprime loans you've been hearing about.

"In order for a home to sell once, it has to sell twice: You have to sell it to the Realtors and then the Realtors sell it to their buyers," says Kokoszka.

And from SquareFeet in San Jose this interesting tidbit from July data: The supply of homes for sale in California now is actually greater than for the country as a whole.

 Image by Nick Buxton