A couple of the team members were going out on a listing presentation. They always ask me (because it evolves) – How is our Internet Marketing different or better than other agents in the area?

Well – We’re #1.

Well, they said – everyone says that.

Well – I mean it!

Most agents post listings to half a dozen websites. If you Google the exact address of the listing, you typically find 4 to 8 returns on the first page of Google search results and it goes down from there.

On the listing we took in December the first three pages of Google returns are related to the our listing and the work we do to get the property Internet exposure. In one respect, this is meaningless because very few buyers search on exact addresses, but the point is it reflects the degree of saturation we are achieving with our marketing.

Okay, but how are we different?

Well, we have an Internet Marketing guy (me) that looks at every listing and tries to think up new & creative ways to promote it and get more and more exposure in as many ways as possible.

Everybody says that.

Yeah, but I mean it. I rattled off the last four books I’ve read this month that relate to marketing and the internet.

• How many agents do you know that are reading this stuff?
• How many agents do you know that are using Spresent, Utterz, Animoto and the other technologies we are integrating into our marketing efforts?
• How many agents do you know that are using press releases the way we are?
• How many agents use blogging to showcase and focus on listings the way we do?

You see, I mean it – we are #1 in the 680 Corridor when it comes to Internet Marketing, but hey – I have it easy because over 80% buyers are using the Internet to find properties, they have the hard job – getting sellers to be realistic about price.

All the marketing in the world can’t sell an over-priced house.