Learn How Blogging Can Benefit Your Real Estate Business in Danville & San Ramon, CA.

What you will learn:

• Why blogging is touted as the next great Internet wave

• What is blogging and how is it used in real estate

• How to create a blog (hands on experience building your 1st blog)

• What it takes to run a successful blog

• How does blogging help with search engine (Google) rankings

Where:

Keller Williams Realty, 150 La Gonda Way, Suite 102, Danville, CA

When:

January 25, 2007 – 1pm to 3pm

Who’s Invited:

Open to All Professionals Associated with the Real Estate Industry

Your Instructors:

Pat Kitano is the author of Transparent Real Estate, a blog that has become a go-to source for the latest news and analysis of the technology enabled real estate industry. He achieved this successful standing after only five months and has become a leading blog evangelist helping real estate professionals develop a powerful online presence… free of charge.  Mr. Kitano brings more than 20 years of entrepreneurial experience building businesses within four dynamic industries: real estate, technology, investment banking and films.

John Harper is an active real estate agent with Keller Williams Realty in Danville, CA. He is a key member of The Harper Team and oversees online marketing, web development, Internet promotions and electronic publishing activities.  Mr. Harper has been conducting Internet based market research, web design and online marketing since 1985. He owned and operated an Internet Marketing and Promotion company from 1995 through 2001.

Blogging was a nonexistent concept in our industry two years ago, and now there are thousands upon thousands of real estate agents that use blogging to improve their rankings on Google, Yahoo! and MSN and to better communicate and interface with their customers.- Stefan Swanepoel – Swanepoel Trends Report 2007

Blogs give you an increased presence on major search engines. The technology is a magnet for search engines like Yahoo! And Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages. - Richard Nacht – Realty Blogging…

Seating is Limited – RSVP Required - john@TheHarperTeam.com

Being new in the real estate business, I did not realize that real estate agents had such a bad rep. I’ve purchased and sold 5 houses in my life and had the bank take one back during the Jimmy Carter disaster years of 20% interest rates.

In all of those transactions, I actually wound up establishing good friendships with the agents – even the bank turned out to be a “white hat.” They found a buyer and we called it even, though I still owed a few thousand on the note. A few years ago I placed an ad in the local Park City newspaper to thank my Realtor because he got us top-dollar for our home and into the new house in a smooth process.

In the Danville office of Keller Williams, I’ve met 50 or 70 of the 180+ agents so far and I find all but a few to be genuine people who are very concerned about their client’s needs and wants. And, let me say that the few I’m not sure of could just be personality differences between them and me.

So, what’s up with the bad rep and the client fear factor? People are looking to buy and sell, but it seems like everybody these days wants to accomplish this without an agent??

My sister-in-law, Tracey, loves contracts. She knows where all the “I’s” and “T’s” are. My brother, Craig, is an astute negotiator (came out of the dot com corporate world). They’re both friendly, genuine people who want to bring the best win-win deal to everyone.

Like the real estate agents in my past, we’re oriented around helping the client and reducing the Fear Factor.