Small Business Marketing - Top 10 Must Haves
I was on the Internet before Al Gore invented it. My focus is marketing, promotion and site traffic. Consequently, my responsibilities at The Harper-Mees Team involve online marketing and promotion for the team.
At times, I still provide consulting services for small businesses and entrepreneurs. It boggles my mind that many small business owners feel a website is something they can get around to later than sooner. A website should be right under “get a cell phone” for any small business owner or entrepreneur.
I wrote this post to demonstrate to my friend Greg, a chiropractor in Warner Robins, GA the power of a good website. I have noticed over the years, that no chiropractor that I could find is leveraging the Internet successfully – and it would be so easy for these guys! The day after I posted the article about Greg, our site came up #1 on Google if you searched on “warner robins ga chiropractor.” Heck, we are far away from Georgia and real estate is a long ways away from chiropractic. But that’s the power of the Internet, those that know how to use it can dominate Google search results.
Here are the Top 10 Must Haves for Small Business Owners & Entrepreneurs
Get A Blog – Read BusinessWeek – Blogging for Business This is a must read – The New Rules of Marketing & PR and don’t forget this one –Publish and Prosper: Blogging for Your Business
and don’t forget this one –CraigsList – This site can do wonders for your business. 80% of the people using Craigslist use it ineffectivley. Craiglist is responsible for 10% to 20% of our monthly traffic (6500 unique visitors a month)
LinkedIn – a business networking site. What can I say – get linked! Once you create an account, read Jason Alba's book.
RSS – Learn about the value and power of RSS. This rss reader – Netvibes – helps you to stay informed, track your markets, keep an eye on the competition and much more. Short videos here and here on rss.
- Alerts – Keep on top of your reputation, the competition, your local communities and more.
- Base – Instantly post anything into the Google index. Use this and Craigslist to broaden your product/service exposure.
News Releases – This valuable resource is overlooked by many. Here are several sites you can use:
Send Out Cards – Create custom greeting cards for your business and send them to your clients/customers with gift cards included.
Duct Tape Marketing – Read John Jantsch, his site is a treasure trove of small business marketing gold.
PhotoScape – For those overwhelmed by Photoshop, try this free photo editor.
Digital Camera – You can still find this discontinued digital camera – Kodak EasyShare V610 6MP Digital Camera with 10x Dual-Lens Optical Zoom – This is a dual lens ultra-wide angle camera that is so easy to use. If you can get one of these – do it quick!
If you’re a small business owner or entrpreneur interested in improving your online presence and marketing – send me an email – john (at) the harperteam.com
