Foreclosures – Short Sales – REOs – Bank Owned Properties – Home Prices Still Falling – Home Sales Tanking – New Home Construction in the Tank
With all the doom and gloom and continued focus on the negative, it’s easy to understand why buyers want to float lowball offers. There’s nothing like submitting an offer 30% below asking price to endear one to the seller and the seller’s agent. In the current market, it’s not unusual to see offers come in 10 to 20% below asking price, more if the home is over priced to begin with.
But what about the home that is priced right? Should sellers that are attuned to reality have to face the “out of reality” lowball offer. Real estate agents are responsible for submitting all offers to their clients. It’s the client that makes the final decision.
The New York Times had a good article the other day –Negotiating for a House? Start With ‘Dear Seller’ (free subscription required to read full article)
In the article, Ron Lieber suggest that if you are submitting a lowball offer, you might want to send along a letter of explanation:
Dear Seller:
I’m writing to let you know that I would like to make a bid on your property. I love the area and am committed to buying a house nearby. And your home fits my needs.
But given that my offer is well below your asking price, I also feel I owe you an explanation.
First, consider the big picture. Nationwide, home prices in the first quarter of 2008 fell 14.1 percent compared with the same period a year earlier, according to the Standard & Poor’s/Case-Shiller U.S. National Home Price Index.
That’s the biggest decline in the 20-year history of the data. And just in case you’re wondering, during the housing downturn of the early 1990s, the decline was never worse than 2.8 percent.
Not only that, earlier this month, the National Association of Realtors pointed to the huge number of existing homes on the market. As of the end of April, the total number was 4.55 million. At the rate people are buying right now, that represents an 11.2-month supply.
So buyers have options right now. A lot of them. I’m no different. Your home is great, but it isn’t unique. Few homes are. I know this may be hard to hear, since you’ve spent years creating memories here. But you may be waiting a long time if you hope to find a buyer with the same emotional connection that you have.
My mindset is hardly unique. We’ve all been reading the headlines. The accompanying articles appear prominently in major newspapers and sit on the Web pages where people check their e-mail every day. Everyone sees them, and the psychological impact is real.
Has your real estate agent laid any of this out for you? Maybe so, and you didn’t want to believe it. But it’s also possible that your agent, afraid of offending you and losing the listing, simply doesn’t want to initiate that sort of discussion. It may be worth sitting down for a candid reassessment.
It will be tempting to view my low bid as an insult. Please don’t make that mistake. Your home is genuinely appealing, and I wouldn’t have written this note unless I was serious about buying it. Getting a firm offer in this market is an accomplishment. So congratulations!
Oh, and one more thing. You presumably need someplace to move. My guess is that you’ll find these same points compelling when it’s your turn to buy. You just might succeed in buying for a better price, too.
I look forward to hearing from you soon.
Yours Truly,
The Realist
Ron’s reply from the seller is just as good and the entire article has a lot to say about the art of negotiation. In this example the buyer is using market data and mass mindset to support the lower price argument. The seller responds with emotional connection, value, and near-future changes that may effect financial assumptions.
It doesn’t matter which side of the real estate transaction you are on, this article is worth a read.