This is the short version of a presentation I recently gave to Experience Unlimited, a job seekers networking group that meets weekly in Lafayette, CA. This chapter of Experience Unlimited serves all of Contra Costa County.

8 Simple Tools to Market YOU

The Internet has changed the rules. We can find anything and everything we want by searching on the Internet. People are looking for exactly what YOU have to offer. If you do not have an Internet presence, you can’t be found and are losing out on many opportunities.

Having a significant Internet presence will serve you no matter where your life goes. Do not wait until you are in need to build your online presence, build it now and nurture it.

Here is the #1 thing to remember – YOU Are The Answer.

People are lookiing for you. You need to present yourself, your service, your product as the answer to their needs. Take those great lessons about defining your perfect client and apply them to helping you define YOU as the perfect solution.

Here are the 8 Tools presented:

• Blogging
• Gmail
• Google Base
• Google Alerts
• Google Reader
• LinkedIn
• News Releases
• Ezine/Articles

YOU are the Product, the answer. Millions of people are searching on the Internet to find the answers and solutions to their problems, needs, and questions. When promoting yourself, your service or product, remember – the other is tuned into WIFM – What’s In it For Me? Position yourself as the answer/solution they seek.

Use these simple tools to promote you by:

• Being a Problem Solver
• Offering Expert Advice
• Posing Questions
• Explaining Ideas or Concepts
• Informing Others

If you leverage the power of the Internet effectively, the world will come to you. Remember, You Are the Answer – people are already searching for exactly what it is that you have to offer. The Internet is like a big pond where your promotional activities ripple out into a vast network and then return to you.

When it comes to promoting YOU on the Internet, nothing will serve you better than a blog. A blog is the most powerful resource you can have in your arsenal. It is nothing more than a personal website that serves as your online power base. Here are some of the benefits of blogging:

• You Become an Authority
• You Show Up in Search Results
• Your Knowledge Increases
• Like Attracts Like
• You Present a Personal Face to the World

I am not going to go into all of the details about the 8 Simple Tools to Market YOU, but here is a list of applicable links:

• www.Gmail.com
• www.Google.com/Alerts
• www.Google.com/base
• www.Google.com/Reader
• www.PRLeap.com/
• www.Free-Press-Release.com/
• www.I-Newswire.com
• www.24-7PressRelease.com/
• www.SBWire.com/
• www.SanePR.com/
• www.LinkedIn.com
• www.TheFreeLibrary.com
• www.GoArticles.com
• www.ArticleAlley.com
• www.IdeaMarketers.com

 Remember -

8 Simple Tools to Market YOU is the topic of of my presentation to this week's Experience Unlimited meeting in Lafayette, California. 

I will discuss  "YOU the Product" and the importance of establishing a viable web presence for business networking. 

The Internet has changed everything. The importance of Marketing YOU has never been greater. People are searching for what you have to offer. If you can't be found, you're losing out on tremendous opportunities.

Experience Unlimited is a no-fee career management resource center and job search networking group for business and technical professionals in the San Francisco Bay Area. EU meets every Tuesday morning at Temple Isaiah of Contra Costa, 3800 Mt. Diablo Blvd., Lafayette, CA 94549.

For job seekers who know how to leverage the Internet the rules change – employers and head hunters come to you, not you to them.

This presentation is something I will be fine tuning for presentations to the local Chambers of Commerce and small business owners. It seems the word has gotten out into the small business arena that I actually know what I am talking about!