The National Association of Realtors for years has reported that the number one point of client dissatisfaction with their real estate agent is communication.

Clients' dissatisfaction with communication is usually lack of communication or communication that is not timely.

Realtors often feel caught between a rock and a hard place when it comes to communication. More and more people expect an immediate call back. Some Realtors set specific hours for call back so they aren’t always interrupting other things that need to get done to answer the phone.

Many people think Realtors spend too much time on the phone. A difficult thing to get away from when clients, like so many people today seem addicted to incessant cell phone activity.

But, these days communication isn’t just about the phone. It’s about text messaging, instant messaging and email as well. More and more clients buying and selling real estate are communication multi-taskers who expect their agents to communicate via their communication channel of choice – an expectation that creates difficulties for some technologically challenged Realtors.

This is one of the strengths of working the real estate business with a team. Each of us can rely on our other team members to fill an immediate communication need if we are busy.

Keeping the communication flowing is not only important, it is a necessity these days with all of the challenges in getting transaction through the escrow process. The escrow process, which use to be a fairly smooth process, is now fraught with daily hiccups due to all the changes happening in the mortgage and real estate industries.

Great communication is one of our primary goals and continual challenges.

I want my Verizon back! A year ago I switched to Sprint after joining Craig and Tracey in their real estate business. Since we were going to leverage technology as much as possible, we decided to get Treos and stay with Sprint, C&T’s service instead of Verizon (my service).

The decision was based on monthly service fees. In the last year of using Sprint, I run into one reason after another to want to sprint back to Verizon.

Here are the Top 3 Reasons to Sprint back to Verizon:

• Customer Service – I’m only one customer, but in my dealings with the customer service departments of both companies – Verizon wins hands down. Verizon customer service reps seem to have some power to actually help the customer whereas Sprint has the old fashion customer service – here’s how it is and I can’t do anything about it – is there anything else we can’t help you with today?
• Coverage – The last time I saw a roaming signal on my Verizon phone, I was in the middle of the Nevada desert. Here, in the Bay Area with Sprint, the word spotty seems to apply to the Sprint network.
• Text Messaging – I was surprised to find $30 extra on my bill for last month. Tracking it down, I find Sprint was charging me $.15 for every text message I was sending (can you spell GOUGING). I had never used text messaging before, but a situation arose that had me sending 6 to 10 a day for a couple of weeks. In checking with Sprint for their monthly charge for unlimited text messaging I find it is $15 a month – a little pricey since everyone else I know seems to get it free or for $5 a month.

It’s just one person’s experience, but if you’re considering moving from Verizon to Sprint my suggestion is – SNAP OUT OF IT!

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