Value Marketing
I was leafing through Good Stuff Magazine recently – Good Stuff Magazine is an ad media magazine. It’s only real purpose is advertising. As I was flipping through the pages, I found these businesses:
- ScreenMobile – 925–829–3100 (no website – a whole other issue)
- California Tree Service – 925–932–1648 (another no website ad)
- Handyman Connection – www.handymanconnection.com
- Mr Handyman – 925–228–2888 (no website – maybe I should make this about websites & business!)
- Pacific Drywall – www.nopopcorn.com
- The Grout Doctor – www.groutdoctor.com
- Rock Solid – www.coatedconcrete.com
What occurred to me was that these businesses are missing the boat on one of the best places they could be advertising – the local marketing associations for Realtors. We attend the weekly Realtors Marketing Association in San Ramon and the weekly Valley Marketing Association in Pleasanton.
Realtors are always looking for services like the ones above and Realtors are great sources for referrals. The real estate business is referral driven – half of all sales come from referrals. Realtors are all about referrals. For a few hundred dollars these businesses could get up in front of a couple of hundred realtors and make themselves known.
Just this week, the listing presentations at the marketing meetings included these listings:
- 4366 Fairlands Drive, Pleasanton, CA
- 552 Old Orchard Drive, Danville, CA
- 401 Wabash Place, Danville
- 1950 Tice Valley Blvd., Walnut Creek, CA
- 200 El Dorado Avenue #8, Danville
- 290 Ludlow Place, San Ramon, CA
- 129 Coralflower Lane, San Ramon
- 1213 Nancy Lane, San Ramon
- 40 Sarah Court, Danville
- 11574 Estrella Court, Dublin, CA
- 8593 Valencia Street, Dublin
- 5664 Paseo Navarro, Pleasanton
- 864 Everglades, Lane, Livermore, CA
- 4094 Cristobal Way, Pleasanton
- 246A Canyon Woods Way, San Ramon
- 4697 Myrtle Drive, Dublin
- 5603 Highcrest Court, Moller Ranch, Pleasanton
- 7020H Stagecoach road, Dublin
- 2756 Turnstone Drive, Pleasanton
- 3843 Appian street, Pleasanton
- 1528 Frederick Michael Street, Livermore
- 4303 Clarinbridge Circle, Dublin Ranch Village
- 2191 Bently Lane, Tracey, CA
I’ll bet at least a couple of these listings could have used one of the services mentioned above.







Here is a photo of Roy Dronkers appropriately outfitted to lead a Friday session of the VMA. So, far there have only been flowers and kisses thrown but with Pleasanton Realtors, it’s best to be prepared!
Another beautiful Friday, another high impact Valley Marketing Association meeting in Pleasanton at Tommy T's. Roy and Stephen had the stereo pumping up the volume again today. 